In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. And this one from the Graham Seeby Group is an excellent example. You can do this by adding value coming from contribution and giving them something they want. Howd you get into it? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Ask them about the dog. Click on where it says "Audiences" on the left side. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Dont do that. This may also help you earn more business. YAY-ME? You may be under the impression that phone calls are an annoyance. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. That way, you stay in the loop on what is happening in the local area. Acronyms and jargon can kill your message. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Ill be happy to do the research and get back to you quickly. emails to my SOI.. just can't do it. (Honestly, this ones worth a watch!). Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Pay Special Attention to Those Who Matter Most, 5. We have all been there. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. Now that you know you DO have a sphere of influence, lets take a look at whos in it. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Twitter posts with visuals get up to 5x more engagement. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. And who doesnt love a bottle of wine or box of chocolates? In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. There are disadvantages to this traditional use of Listing E-Alerts. And then you reached out via Facebook. When it comes down to it, an SOI is just a group of people you know personally. Just pick up the phone. on ActiveRain. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! In addition, it might backfire and cause them to never call on you. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. If theres one SOI pro tip that bears repeating, its this: Never assume. Required fields are marked *. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. You may have several lists of contacts lying around maybe you have an email newsletter list, a contact list in your phone, and your CRM database. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Take this epic SOI marketing story (again from Justin Seeby). The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. When you do go to a networking event, you may think the goal is to collect as many cards as possible. are great for staying top-of-mind. You can use variations of this, but the most important thing you can do is to be authentic. that are written by the members of this community. This is a great way for you to demonstrate that you are knowledgeable about the local area. For example, a home value estimate is one of real estate's most common lead generation tools. You might even want to use a real estate CRM. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. If you dont have a drip campaign set up yet, dont worry. I think I would prefer that over an e-mail. In real estate, or any business for that matter, you cant deny the power of the referral. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. First, it is important to take a look at a few statistics that highlight the current housing market. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Thats the last time Im going to use that real estate agent.. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. And conversations with the people we know can lead to all sorts of wonderful things. Now that is a good introductory letter, Marte. Its Brian Icenhower. Gratitude is the best way to get more of what you want. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Constant Contact and Emma are two good examples. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. You can collect those business cards virtually if you want them. You can get his full briefing in this video. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). They better like it, or you're going to get blocked! Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Theyre going after the unknown. This also warms up your SOI for your phone call. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. It's good to hear how to get it done right. You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Own it! It wont be like that for long. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. I can see on social media that you are doing quite a bit of traveling and having a great time. Your note/comment is definitely going in my "keeper" file!! But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Is there anything I can do for you?. This is how you reconnect with your sphere of influence database. In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Thank you for using me as your realtor. But if you do it right? Thanks for shring this Yah-me. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Pro Tip for TikTok: This is a fun one. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Every year, the National Association of produces a survey of home buyers and home sellers. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. You can give them some references. Yours was the best ! Were going to give you everything you need to work your SOI like a pro. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. We do coach our clients on these lead generation tactics. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. Are you sure you want to report this blog entry as spam? Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. The name of the game is Listing E-Alerts. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. Please let me know if I can help you with anything in the future. When they got the postcard, they called me. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. But the truth is, as humans, were already influencing each other all the time. So give your full attention to every person you meet, and remember, everybody matters. . Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. We can use the search update tool for four general areas. I've written about this concept once or twice or a dozen times - see the list below for related blogs. Good news! Real estate letters to clients samples help with R. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Pro Tip: NEVER write anybody off. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Love it or hate it, email cannot be ignored. There are helpful tools you can use to expand your social media influence. Your first thought might be My sphere of influence? If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You need to take a look at the people you are connected with on social media. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Its forcing real estate professionals to pivot their business and make some changes. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. Brian Icenhower of The Real Estate Trainer has a great tip. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. 6. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Thanks. If you use your agent website for your Listing E-Alerts, you can use. Oftentimes, they do need you, or they need your expertise for one thing or another. Good news! Then, see if they will need assistance finding a spot that has more room. These include: What this means is that the current real estate market is volatile at best. That is why it is important for you to pay close attention to your sphere of influence real estate agent. Watch the video now. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. There are 3 primary ways to get your name out there. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? You can use variations of this, but the most important thing you can do is to be authentic. Why am I sharing this wonderful news with you? Thanks for all the comments! Be sure your real estate letters dont sound like a form letter that just goes out. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. If you like the SOI/geographic farm script above, youll love our other real estate email templates. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! Next, you can run those emails through a scrubbing service. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." However, there is always something that feels special about holding something from your mailbox. Hey would you do me a favor, Aaron? Or, you may want to rent out a special menu for the evening. Find FL real estate agents Why Is Growing Your SOI So Important for Real Estate Agents? One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. This field is for validation purposes and should be left unchanged. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. A Simple Definition to Get You Started. That is why it is important for you to pay close attention to your sphere of influence real estate agent. This takes some time. Either theyre using you or theyre referring someone to you. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. You didnt think we were going to let you off the hook, did you? We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. You made your calls and used your Realtor sphere of influence scripts. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. You can send this to your SOI, or your geographic farm. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. You now have a friend in real estate. Then, send a personal note to them. You type in their home search criteria and then enter their contact info. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. ActiveRain, Inc. takes no responsibility for the content in these profiles, These are people that know you, and just because of that, you have some influence on them. Its a common issue, and sometimes when times are good, it doesnt feel necessary. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. They better like it, or youre going to get blocked! As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. or other gift. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly.